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My first “real” job: Scanlan’s Monthly 1970 NOT for minors

 

Next time think twice about Germany
Think twice about Germany. From my personal collection.

Premature Publication

Why this posting is being published before completion:

  1. To await the references from William Gillis, editor The American Historian, to arrive by U.S. mail. Gillis is the author of a brilliant paper on Scanlan’s Monthly written as a graduate student at E.W. Scripps School of Journalism. Here is a link to the paper presented at the Association for Education in Journalism and Mass Communication in Toronto, Canada, August: 2004. http://list.msu.edu/cgi-bin/wa?A2=ind0411a&L=aejmc&P=46716
  2. To acknowledge that without Gillis’s paper giving my 8 issue service at Scanlan’s a patina of respectability, I would not have had the courage to write let alone publish this work in progress.
  3. To sell a complete set on Scanlan’s on e-Bay or to the highest bidder, preferably a well-healed university. Gillis says it is difficult now for scholars to read the publication. [Scholars!]
  4. To entice Ralph Steadman to send me the original drawings of his work that appeared in Scanlan’s. Most especially, this one which I saw him create at the editorial offices above a bar in the then seedy section of Times Square.
  5.  Scanned from my personal collection

Scanned from my personal collection

  1. [Query: How do I get this to read 7 instead of 1?] As a kindly suggestion for Chanukah / Christmas presents to suggest purchasing children’s book and not-for-children art as gifts while the British pound is weak and the dollar strong: http://www.ralphsteadman.com/
  2. To locate J.C. Suares whose work at Scanlan’s prepared for the creation with David Schneiderman of the op-ed page of The New York Times.
  3. To express appreciation to Warren Hinckle III [http://www.argonaut360.com/] not only for having shared with him months of near-lunacy [near?] but appreciation for his work at Rampart’s which convinced Martin Luther King, Jr. to denounce the War in Vietnam.
Martin Luther King speaks out against the Vietnam War, Riverside Church, New York City, April 4, 1967. I was a sophomore at Columbia at the time and attended the speech. To the left is bearded Rabbi Abraham Heschel, Professor of Theology and Mysticism at the Jewish Theological Seminary. Rabbi Heschel wrote a letter to my draft board saying that it was in keeping with Jewish tradition for me to be a conscientious objector
Martin Luther King speaks out against the Vietnam War, Riverside Church, New York City, April 4, 1967. I was a sophomore at Columbia at the time and attended the speech. To the left is bearded Rabbi Abraham Heschel, Professor of Theology and Mysticism at the Jewish Theological Seminary. Rabbi Heschel wrote a letter to my draft board saying that it was in keeping with Jewish tradition for me to be a conscientious objector

 

  1. [Query: How do I get this to read 9 instead of 1?] To allow frequent site contributor Hadley Baxendale to make a pre-publication comment to this prematurely published posting.
  2. To convince my skeptical webmaster and friend Kathy Forer I really did work for a publication that PAID for advertising
  3. To insert a permalink in my published, incomplete, and out of control posting on ENRIQUE IGLESIAS http://www.joelsolkoff.com/enrique-iglesias-plucks-an-adoring-fan-from-the-audience-sings-with-her-on-stage-as-she-and-he-take-cell-phone-photos/

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Now to return to the Scanlan’s posting in progress:

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My first “real” job: Scanlan’s Monthly 1971 [NOT for minors]

Working at Scanlan’s was one of the weirdest experiences of my life

The advertisement that begins this posting is a good example of what I mean by weird:

This is the back cover of the second issue of Scanlan’s Monthly where in 1970 I worked on the editorial staff after having been hired at the downstairs bar of Sardi’s Restaurant.

This is the upstairs bar at Sardi’s:  Sardi’s Restaurant is located on West 44th Street in the Times Square neighborhood of Manhattan. Founded in 1927, Sardi’s is across from the center of the theatre district.

Sardi’s Restaurant is located on West 44th Street in the Times Square neighborhood of Manhattan. Founded in 1927, Sardi’s is across from the center of the theater district.

The restaurant appears regularly in films showing Broadway producers, playwrights, and actors celebrating or bemoaning the first performance of a play. Generally, the scene includes an out loud reading of a review from The New York Times, a review that either made or broke the play. [Note: the offices of The New York Times are around the corner; Clive Barnes then its theater critic was a bar regular.]

Working out of bars in fancy New York City restaurants was an essential part of my first real job after graduating from Columbia College. [Many years later President Barack Obama received his bachelor’s degree from Columbia.]

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I was 21 years old, having majored in Medieval European History without a salable skill to my name except the bravado to convince the magazine’s already notorious editors to hire me.

This was regarded as a dream job for any journalism school graduate. Only I was not a journalism graduate and had no formal training. As it would turn out, now that I am weeks away from my 67th birthday, I had no formal training to do any of the jobs that punctuated my career including:

  • Writing a speech for a controversial President of Lebanon who was literally blown up before he was able to deliver it
  • Publishing a book on food policy read by the most influential Secretary of Agriculture in my lifetime with whom I became telephone buddies after he was forced to resign from office in disgrace
  • Working on a report on the M1 tank for Congress’ General Accountability Office
  • Serving as a political appointee in the Carter Administration in a job requiring extensive security clearance and confirmation by the U.S. Senate
  • Designing on-line documentation for startup companies in the Silicon Valley of California describing how to use a software product when the software had not yet been completed

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My first task of the day was to report to my boss the late Sidney Zion, co-editor of Scanlan’s Monthly. Instead of going to the magazine’s office, located between Broadway and Seventh Avenue, I got off the subway at Eighth Avenue and climbed the steps to the bar. Sidney appeared, first thing in the morning (11 A.M.) for his first scotch on the rocks.

Sidney, formerly a legal reporter for The New York Times, was my boss because only he was allowed to write checks.

Sidney’s co-editor Warren Hinckle, III, who had turned Rampart’s Magazine from a Catholic school publication into the Bible of the 1960s counterculture, was so notoriously a spendthrift he had to ask Sidney to write checks for his many expensive story ideas and ventures.

Warren Hinckle III in a San Francisco bar 36 years after he hired me. Photo courtesy Wikipedia
Warren Hinckle III in a San Francisco bar 36 years after he hired me. Photo courtesy Wikipedia

Warren was the most brilliant editor I ever worked for. (I have worked with many brilliant editors). With rare often disquieting exceptions, Sidney did little work.

Warren ran the magazine. Running the magazine was often a complicated affair because Warren lived in San Francisco where he had an office and staff —flying into New York once a week. My first experience with a FAX was the now primitive contraption that tied the two offices together sending editorial material and nonsense back and forth from coast to coast.

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Let us start with the advertisement that begins this posting: Think twice about Germany. The third issue of Scanlan’s, for which I co-authored with Warren the cover story on Russian Pornography, had an editorial “THAT LUFTHANSA AD.”

The editors explained:

“Since Scanlan’s charges money to print letters to the editor (write us a letter and we’ll send you the rates), we make things more or less even by buying advertising. Our back cover last month carried an ad for Lufthansa, the German airlines—but not from Lufthansa.

“Some ads we buy because the editors like them and think they make interesting reading….Other ads we buy for other reasons, as you will see. One such ad appeared last month on our back cover. And for that story we take you to Advertising Age, the weekly newspaper of the advertising industry.

“NEW YORK, April 1—Second thoughts about the new Lufthansa German Airlines’ ad theme, ‘Think twice about Germany,’ appears to be in order.

“Scanlan’s Monthly’s April issue carries what at first glance appears to be a Lufthansa ad, but at second glance turns out to be a doctored version.

“The back cover ad of Scanlan’s substitutes two photos for the gemuelich scenes carried in the original Lufthansa ad, by D’Arcey Advertising. One of the pictures in the spurious ad shows a nude woman, hands bound behind her, about to be thrashed by a soldier while a cameraman records the scene. The second picture shows Wehrmacht officers giving the ‘Heil, Hitler’ salute.”

Thus endeth the editorial.

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Subsequent Ad Age reports, read by the Scanlan’s staff avidly, reported the agency pulled its expensive campaign, one executive complaining about Scanlan’s “They did not even bother to show it to us first.”

A lasting consequence of Warren and Sidney’s stunt is today all advertising contains a copyright line, not then considered necessary because no publication ever had the effrontery to BUY advertising.

After revealing one of my first tasks on the job was to deliver by hand the check to the man who doctored the ad, the best way to proceed is to show how buying ads was possible.

What follows are photographs of the covers of each of the eight monthly magazines (with short descriptions of each) Scanlan’s produced before it went bankrupt and I was left unemployed.

 

The first issue of Scanlan's Monthly, March 1970
The first issue of Scanlan’s Monthly, March 1970 from my personal collection.

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Scanlan’s Monthly 2, April 1970, from my personal collection
Scanlan’s Monthly 2, April 1970, from my personal collection

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Scanlan’s Monthly 3, May 1970, from my personal collection

Scanlan’s Monthly 3, May 1970, from my personal collection

Table of Contents

TOC_Russian

Russianporn1

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 coverRussian1

 

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Scanlan’s Monthly 4, June 1970, from my personal collection
Scanlan’s Monthly 4, June 1970, from my personal collection

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Scanlan’s Monthly 5, July 1970, from my personal collection
Scanlan’s Monthly 5, July 1970, from my personal collection

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Scanlan’s Monthly 6, August 1970, from my personal collection
Scanlan’s Monthly 6, August 1970, from my personal collection

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Scanlan’s Monthly 7, September 1970, from my personal collection
Scanlan’s Monthly 7, September 1970, from my personal collection

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Scanlan’s Monthly 8. This was the last and mostly despicable issue of Scanlan’s in which I had no hand in creating although I was there at the time. The editors explained the date thusly: “This issue, Volume 1, No. 8, is now January 1971, and will appear on the newsstands in early December. Our last issue, Volume 1, No. 7, was dated September and was on newsstands during September. All subscribers will receive twelve full issues during the term of their subscription.” Subscribers ate their hearts out. The magazine folded and I was out of work. From my personal collection.
Scanlan’s Monthly 8. This was the last and mostly despicable issue of Scanlan’s in which I had no hand in creating although I was there at the time. The editors explained the date thusly: “This issue, Volume 1, No. 8, is now January 1971, and will appear on the newsstands in early December. Our last issue, Volume 1, No. 7, was dated September and was on newsstands during September. All subscribers will receive twelve full issues during the term of their subscription.” Subscribers ate their hearts out. The magazine folded and I was out of work. From my personal collection.

 

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Copyright 2014 by Joel Solkoff. All rights reserved. As for the copyright status of bankrupt Scanlan's Monthly itself, the author welcomes comments from well-credentialed copyright attorneys.