John Bertoty co-founder of Blueroof

John Bertoty (right) is Executive Director of Blueroof Technologies, Inc. This is a position John has held for the past 10 years when he founded Blueroof with Robert Walters (left). Listen to one of the sounds you might hear after you enter the front door.

burgularalarmon

In 2002, John was Academic Principal, McKeesport Area High School, McKeesport, Pennsylvania. John writes that he was “responsible for all aspects of the academic program (1500 Students).”

This following is a photograph of McKeesport Area High School as it is today:

The website All About McKeesport Area High School and Technology Center notes:

“The high school became a Grade 9-12 building with the start of the 2000-2001 school year. In 2003-2004, new additions to the high school building provided room for the five remaining vocational/technical classes that were housed at North Hall. Culinary Arts, Cosmetology, Building Construction, Auto Body, and Auto Mechanics are now all a part of the comprehensive high school that offers its entire academic and vocational/technical curriculum under one roof.” http://www.mckasd.com/MAHS/general_information.php#matc

At the same time John was Principal, he also served as Acting Director of Vocational Education with full responsibility for the 700 student vocational/technical center. Indeed, it was John’s passion for vocational educational that led him to join with Robert Walters, a professor of engineering at the local Penn State campus, to create Blueroof.  As Blueroof noted in its initial website: “Blueroof will use innovation, invention, and entrepreneurship to develop state-of-the-art living facilities that will keep senior citizens safer, healthier, and living independently at home as long as possible.”

kitchen_window_up

John Bertoty‘s Facebook picture

John’s perspective focused on the fact that the school system was training workers for technical jobs which required, in Rust-Belt-devastated McKeesport, that the young people leave the area to obtain work. One goal of Blueroof was to keep young, skilled workers in McKeesport constructing badly needed housing for the elderly and disabled who have been left behind by the exodus.

In 1940, McKeesport had a population of 55,000 residents. According to the 2010 Census, McKeesport’s population is 19,731. McKeesport, just outside of Pittsburgh at the junction of the Monongahela and Youghiogheny rivers, was steel country.

The largest employer, National Tube Works, once employed 10,000 workers. Now the factory—which graced the cover of postcards—is out of business. At its height, Tube City, as McKeesport was called, took pride in the fact that it was the largest supplier of tubing without seams in the world.

Site of U.S. Steel Tube Works, McKeesport

Tube City established a reputation for innovation which, according to Bob Walters, meant that in the 1950s, McKeesport had more patent attorneys than Pittsburgh. Penn State, the largest university in Pennsylvania established a campus at McKeesport which bore the city’s name, but when the city’s reputation became unsavory, the University changed the campus name to Greater Allegheny.

John Bertoty co-authored a scholarly paper on the program he helped found writing, “In 2005, Blueroof Technologies completed construction and dedication of its model Smart Cottage [shown in the photograph above], located at 400 Spring Street in the Third Ward of McKeesport.

“The model Smart Cottage was built to demonstrate and test the monitoring technology features and functions.  In addition, Blueroof used the Smart Cottage to guide the development of a floor plan that utilized universal design concepts; this enables it to be adapted to the ever-changing and unique personal needs of each individual owner in compliance with the Americans with Disabilities Act.

“A modular home is a structure designed and built for residential use; constructed in one or more three-dimensional modules in a factory, and transported to the home site for final assembly and completion on a permanent foundation.

“Using modular home construction techniques, the Smart Cottage is easily replicated for new construction at a cost of approximately $150,000, excluding land cost.  About $10,000 (6.7%) of this $150,000 cost is associated with the technology add-ons (materials and labor) to facilitate aging in place.  The basic information technology infrastructure (wiring, controller, basic sensors) adds ~$2,000.  Internet connectivity, a computer server and an enhanced sensor array add ~$3,000.  Networked cameras and a more advanced sensor array add ~$5,000.”

***

As the first invited guest to spend the night at the Experimental Cottage, it is difficult to describe the feeling of exhilaration I felt sleeping in an apartment designed to meet my specific needs as a person who cannot walk. For about two years, I have been working at Penn State’s Immersive Construction (ICON) Lab working with graduate assistant and 3-D modeller Sonali Kumar to develop a virtual reality demonstration of how residences for elderly and disabled people, such as myself, should be built. The model is based on the reality of the cottage in which I was sleeping and living for two days, using, for example, an expertly designed roll-in shower where I did not fear about falling because the grab bars and shower seat fit so comfortably. I had served as Sonali’s model for the avatar in virtual reality and there were moments when I half expected to bump into myself going into the shower.

avatar in shower

If you go to this link at 9 am, (you do not need to log in, but you may have to wait because only one user can use the remote camera at a time), http://75.149.30.169:60001/CgiStart?page=Single&Language=0 you will see John Bertoty sipping his one deeply cherished mug of coffee for the day, talking with Bob Walters and Rich Knapick, who designs the remote sensing equipment, and the rest of the crew, planning the day.

My first day of my two night stay, John had me drive my POV [Power Operated Vehicle] scooter to his car and I transferred to the passenger seat and took the tour. We seemed to go everywhere and everywhere we went, everyone knew John Bertoty.

“Sometimes,” John later told me, “I will see someone who was a student I expelled, and he will come up to me and apologize for having behaved so poorly 15 years ago.” John is the kind of guy, a respected former principal who has been in the area for generations, everyone likes. He is well-equipped to coordinate the area’s human and other resources into creating the kind of housing that will revolutionize the construction of residences for the elderly and disabled. All he needs are the right tools.

Aging Baby Boomers Like Me Need Housing: Think of this as an eccentric table of contents

Naturally, I begin with myself. The primary theme of my website is based on a scholarly body of literature known as experienced-based design which for the layperson, such as myself, means that I should have a role in the design of the world I live in.
1. For an attempt at a coherent presentation of me: see https://joelsolkoff.com/posts/about-me/ and if you want to read my resume, click on the hotlink where my name appears.
2. My focus. Specifically, I am focusing on two separate worlds (or perhaps world views would be more correct); namely:
  • Reality: the design of housing for elderly and disabled individuals such as myself
  • Virtual reality: the tool that makes it possible, economical, and more efficient to create a 3-D model that can be used as a template for the massive construction effort required to house the elderly population here in Rust Belt, PA, and as we age; we “baby boomers” who constitute the largest generation in our country and indeed the world’s history. Stay tuned for more on this demographic reality and its impact.
3. Location.
McKeesport, PA is the unlikely location for a presentation of how the reality of technology currently being constructed should serve as a model for the future. The overriding example presented here is a non-profit corporation Blueroof Technologies founded 10 years ago, where I spent three days and two nights in December as the first invited guest at the Blueroof Experimental Cottage shown here with Blueroof’s founders on the front porch (a front porch identified by elderly residents as being significant to their sense of well-being):
 blueroof founders
Next is a photograph of next door in decaying McKeesport. Notice that the road and sidewalk are rotting, and the door and everything else about the building has been demolished, but the wheelchair-accessible curb cut is brand new. (Stay tuned for more on McKeesport‘s curb cuts to nowhere.)
The principal characters in this encomium to Blueroof’s founders are Dr. Robert Walters, (left) a former engineering professor at the local campus of Penn State, and John Bertoty, a retired principal of the local high school.
A lengthy profile of John Bertotoy (scan the words; look at the pictures) is available: https://joelsolkoff.com/blueroof-reality/john-bertoty-at-blueroof/
My under construction profile of John’s cofounder reads: “Robert Walters is the kind of engineer who collects more data than he knows what to do with, but wants more.” Bob currently is collecting data on the number of times the residents of a non-experimental Blueroof residence open their refrigerator doors.
Assume your 86-year-old mother is living alone in an apartment (which is basically what a Blueroof Cottage is). If she has not opened her refrigerator door for three days, that indicates something is wrong. The wired cottage alerts you in a timely fashion and you are able to get there before three days, whatever default Bob contrives. Instead of arriving at Mom’s residence to find her passed out on the floor, requiring an ambulance and who-knows-what, you are able to get over there and help your mother out.
This is a device Bob contrived to measure activities of daily living (ADL) and signal alarms and phone calls for help. The wireless BlueNode System (motion detectors and other sensors not shown, nor the refrigerator):
University Park, PA. is a two and a half drive east and north from McKeesport. Here the Penn State Department of Architectural Engineering (AE) is home of the Smart Spaces Center for Independent Living, an interdisciplinary group which has the capability to help Bob Walters process the data he obtains and find useful applications.
One place where Bob’s data are applied is in the AE Department’s Immersive Construction (ICon) Lab and now is the time to put on your 3-D glasses:
The principals at University Park are:
Dr. Richard Behr, Director of the Smart Spaces Center for Independent Living and professor of architectural engineering.
Dr. John Messner, director of the Computer Integrated Construction (CIC) Research  Program (which includes custodianship of the virtual reality lab) and professor of architectural engineering.
[No, I do not know why John and Sonali’s photos came out larger than Rich’s and my wonderful IT guru is asleep. Who wouldn’t be at this hour?]
Sonali Kumar, graduate assistant to John M. and the 3-D modeller who turned me into a virtual reality avatar.
Now more on each:
Dr. Richard Behr has been the prime visionary on all of this. As Director of the multidisciplinary Smart Spaces Center, Rich has been a prime mover in the effort to foster aging in place long before it because a recognized goal. He has focused on retrofitting existing residences so the elderly could continue to live in their traditional homes and in supporting the development of Blueroof and the use of virtual technology in Dr. Messner’s CIC Program.
“These technologies,” Dr. Behr writes, “are often grouped into three broad categories based on their function and value: those which
(1) address safety at the environmental level,
(2) secure health and wellness at the individual level, and
(3) enable social connectedness at the community level .”
Dr. John Messner uses virtual technology to design health care facilities. Shown here are pharmacists from the Washington, D.C. area viewing a Kaiser Permanente health care facility not yet constructed. The pharmacists drove from DC to State College (quite a schlep, try it sometime) to view their future workplace and make important design changes before building began.
Sonali Kumar built this 3-D model of me as an avatar getting ready to take a shower:
avatar in shower
Sonali is completing her doctoral work on experienced-based design, which this is. As I keyboard this posting, I frequently glance at her award-winning poster entitled “Experience-Based Design  Review of Healthcare Facilities Using An Interactive Prototyping System.” Shown here is one of the experienced-based design consultants Sonali used to research the effectiveness of an interactive prototyping system, Lilian Hutchison, my 87-year old neighbor:
4. Baby Boom Demographics
One out of every four Americans is a part of the Baby Boom generation which the U.S Census Department defines as those 76 million Americans born between 1946, the year after World War II ended, and 1964 when prodigious use of birth control and other factors caused the annual birth rate to fall below 4 million.
The first baby boomers have already begun to retire despite the fact that most jobs in the United States are held by baby boomers. When the members of my generation give up their jobs a whole slew of disaster scenarios appear—whether you go to the U.S. Census Bureau’s excellent website or consult Google’s index and find this expression of impending disaster:
5. Who is the primary audience for this information? Why it is the Ford Foundation, based in New York City which has demonstrated a tradition of providing funding for significantly innovative projects that improve the lives of indigent, elderly, and disabled individuals throughout the world (and the world includes the United States).
“Completed in 1968 by the firm of Roche-Dinkeloo, the Ford Foundation Building was the first large-scale architectural building in the country to devote a substantial portion of its space to horticultural pursuits. Its well-known atrium was designed with the notion of having urban greenspace accessible to all, and is an example of the application in architecture of environmental psychology.” –Wikipedia (of course)
How do I know of the Ford Foundation’s excellence when it comes to recognizing innovative excellence. In 1981, I worked for then Ford President, the distinguished  Franklin Thomas who also chaired a major Rockefeller Foundation (also good guys) report South Africa: Time Running Out, The Report of the Study Commission on U.S. Policy Toward Southern Africa. http://www.foreignaffairs.com/articles/35145/jennifer-seymour-whitaker/south-africa-time-running-out. I wrote chapter 13.
Ford has a tradition of distinguished leadership exemplified by McGeorge Bundy, who left Lyndon Johnson’s White House to become Ford’s President.
Today, the President of Ford is Luis Antonio Ubiñas. His official biography notes: “Prior to joining the Ford Foundation, Luis was a director at McKinsey & Company, leading the firm’s media practice on the West Coast. He served technology, telecommunications and media companies, working with them to develop and implement strategies and improve operations. Much of his work focused on the opportunities and challenges represented by the growth of Internet and wireless technologies.”