My first “real” job: Scanlan’s Monthly 1970 NOT for minors

The Corona virus appears, when least expected, In this case in my memories of my first “real” job now 50 years ago. “O tempora! O mores!” as that old windbag Cicero once exclaimed.

Afterward: For more on how Scanlan’s Monthly in June 1970 failed to disrupt that august race try as it might to disrupt the derby as effectively as Covid-19 already has, please six years ago, I published this account of my eight month career at Scanlan’s because  I badly needed to raise money to attend my younger daughter Amelia Altalena’s wedding where I “gave away the bride.” This posting below was a gimmick to sell my complete set of Scanlan’s Monthly.Had I not loved my daughter so, I might have waited forever before parting for $480 with this memory of what I had done when I was 23– now 50 years ago.

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Next time think twice about Germany

Think twice about Germany. From my personal collection.

Premature Publication

Why this posting is being published before completion:

  1. To await the references from William Gillis, editor The American Historian, to arrive by U.S. mail. Gillis is the author of a brilliant paper on Scanlan’s Monthly written as a graduate student at E.W. Scripps School of Journalism. Here is a link to the paper presented at the Association for Education in Journalism and Mass Communication in Toronto, Canada, August: 2004. http://list.msu.edu/cgi-bin/wa?A2=ind0411a&L=aejmc&P=46716
  2. To acknowledge that without Gillis’s paper giving my 8 issue service at Scanlan’s a patina of respectability, I would not have had the courage to write let alone publish this work in progress.
  3. To sell a complete set on Scanlan’s on e-Bay or to the highest bidder, preferably a well-healed university. Gillis says it is difficult now for scholars to read the publication. [Scholars!]
  4. To entice Ralph Steadman to send me the original drawings of his work that appeared in Scanlan’s. Most especially, this one which I saw him create at the editorial offices above a bar in the then seedy section of Times Square.  Scanned from my personal collection

Scanned from my personal collection

  1. [Query: How do I get this to read 7 instead of 1?] As a kindly suggestion for Chanukah / Christmas presents to suggest purchasing children’s book and not-for-children art as gifts while the British pound is weak and the dollar strong: http://www.ralphsteadman.com/
  2. To locate J.C. Suares whose work at Scanlan’s prepared for the creation with David Schneiderman of the op-ed page of The New York Times.
  3. To express appreciation to Warren Hinckle III [http://www.argonaut360.com/] not only for having shared with him months of near-lunacy [near?] but appreciation for his work at Rampart’s which convinced Martin Luther King, Jr. to denounce the War in Vietnam.
Martin Luther King speaks out against the Vietnam War, Riverside Church, New York City, April 4, 1967. I was a sophomore at Columbia at the time and attended the speech. To the left is bearded Rabbi Abraham Heschel, Professor of Theology and Mysticism at the Jewish Theological Seminary. Rabbi Heschel wrote a letter to my draft board saying that it was in keeping with Jewish tradition for me to be a conscientious objector
Martin Luther King speaks out against the Vietnam War, Riverside Church, New York City, April 4, 1967. I was a sophomore at Columbia at the time and attended the speech. To the left is bearded Rabbi Abraham Heschel, Professor of Theology and Mysticism at the Jewish Theological Seminary. Rabbi Heschel wrote a letter to my draft board saying that it was in keeping with Jewish tradition for me to be a conscientious objector
  1. [Query: How do I get this to read 9 instead of 1?] To allow frequent site contributor Hadley Baxendale to make a pre-publication comment to this prematurely published posting.
  2. To convince my skeptical webmaster and friend Kathy Forer I really did work for a publication that PAID for advertising
  3. To insert a permalink in my published, incomplete, and out of control posting on ENRIQUE IGLESIAS https://joelsolkoff.com/enrique-iglesias-plucks-an-adoring-fan-from-the-audience-sings-with-her-on-stage-as-she-and-he-take-cell-phone-photos/

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My first “real” job: Scanlan’s Monthly 1971 [NOT for minors]

Working at Scanlan’s was one of the weirdest experiences of my life

The advertisement that begins this posting is a good example of what I mean by weird:

This is the back cover of the second issue of Scanlan’s Monthly where in 1970 I worked on the editorial staff after having been hired at the downstairs bar of Sardi’s Restaurant.

This is the upstairs bar at Sardi’s:  Sardi’s Restaurant is located on West 44th Street in the Times Square neighborhood of Manhattan. Founded in 1927, Sardi’s is across from the center of the theatre district.

Sardi’s Restaurant is located on West 44th Street in the Times Square neighborhood of Manhattan. Founded in 1927, Sardi’s is across from the center of the theater district.

The restaurant appears regularly in films showing Broadway producers, playwrights, and actors celebrating or bemoaning the first performance of a play. Generally, the scene includes an out loud reading of a review from The New York Times, a review that either made or broke the play. [Note: the offices of The New York Times are around the corner; Clive Barnes then its theater critic was a bar regular.]

Working out of bars in fancy New York City restaurants was an essential part of my first real job after graduating from Columbia College. [Many years later President Barack Obama received his bachelor’s degree from Columbia.]

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I was 21 years old, having majored in Medieval European History without a salable skill to my name except the bravado to convince the magazine’s already notorious editors to hire me.

This was regarded as a dream job for any journalism school graduate. Only I was not a journalism graduate and had no formal training. As it would turn out, now that I am weeks away from my 67th birthday, I had no formal training to do any of the jobs that punctuated my career including:

  • Writing a speech for a controversial President of Lebanon who was literally blown up before he was able to deliver it
  • Publishing a book on food policy read by the most influential Secretary of Agriculture in my lifetime with whom I became telephone buddies after he was forced to resign from office in disgrace
  • Working on a report on the M1 tank for Congress’ General Accountability Office
  • Serving as a political appointee in the Carter Administration in a job requiring extensive security clearance and confirmation by the U.S. Senate
  • Designing on-line documentation for startup companies in the Silicon Valley of California describing how to use a software product when the software had not yet been completed

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My first task of the day was to report to my boss the late Sidney Zion, co-editor of Scanlan’s Monthly. Instead of going to the magazine’s office, located between Broadway and Seventh Avenue, I got off the subway at Eighth Avenue and climbed the steps to the bar. Sidney appeared, first thing in the morning (11 A.M.) for his first scotch on the rocks.

Sidney, formerly a legal reporter for The New York Times, was my boss because only he was allowed to write checks.

Sidney’s co-editor Warren Hinckle, III, who had turned Rampart’s Magazine from a Catholic school publication into the Bible of the 1960s counterculture, was so notoriously a spendthrift he had to ask Sidney to write checks for his many expensive story ideas and ventures.

Warren Hinckle III in a San Francisco bar 36 years after he hired me. Photo courtesy Wikipedia
Warren Hinckle III in a San Francisco bar 36 years after he hired me. Photo courtesy Wikipedia

Warren was the most brilliant editor I ever worked for. (I have worked with many brilliant editors). With rare often disquieting exceptions, Sidney did little work.

Warren ran the magazine. Running the magazine was often a complicated affair because Warren lived in San Francisco where he had an office and staff —flying into New York once a week. My first experience with a FAX was the now primitive contraption that tied the two offices together sending editorial material and nonsense back and forth from coast to coast.

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Let us start with the advertisement that begins this posting: Think twice about Germany. The third issue of Scanlan’s, for which I co-authored with Warren the cover story on Russian Pornography, had an editorial “THAT LUFTHANSA AD.”

The editors explained:

“Since Scanlan’s charges money to print letters to the editor (write us a letter and we’ll send you the rates), we make things more or less even by buying advertising. Our back cover last month carried an ad for Lufthansa, the German airlines—but not from Lufthansa.

“Some ads we buy because the editors like them and think they make interesting reading….Other ads we buy for other reasons, as you will see. One such ad appeared last month on our back cover. And for that story we take you to Advertising Age, the weekly newspaper of the advertising industry.

“NEW YORK, April 1—Second thoughts about the new Lufthansa German Airlines’ ad theme, ‘Think twice about Germany,’ appears to be in order.

“Scanlan’s Monthly’s April issue carries what at first glance appears to be a Lufthansa ad, but at second glance turns out to be a doctored version.

“The back cover ad of Scanlan’s substitutes two photos for the gemuelich scenes carried in the original Lufthansa ad, by D’Arcey Advertising. One of the pictures in the spurious ad shows a nude woman, hands bound behind her, about to be thrashed by a soldier while a cameraman records the scene. The second picture shows Wehrmacht officers giving the ‘Heil, Hitler’ salute.”

Thus endeth the editorial.

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Subsequent Ad Age reports, read by the Scanlan’s staff avidly, reported the agency pulled its expensive campaign, one executive complaining about Scanlan’s “They did not even bother to show it to us first.”

A lasting consequence of Warren and Sidney’s stunt is today all advertising contains a copyright line, not then considered necessary because no publication ever had the effrontery to BUY advertising.

After revealing one of my first tasks on the job was to deliver by hand the check to the man who doctored the ad, the best way to proceed is to show how buying ads was possible.

What follows are photographs of the covers of each of the eight monthly magazines (with short descriptions of each) Scanlan’s produced before it went bankrupt and I was left unemployed.

The first issue of Scanlan's Monthly, March 1970
The first issue of Scanlan’s Monthly, March 1970 from my personal collection.
Scanlan’s Monthly 2, April 1970, from my personal collection
Scanlan’s Monthly 2, April 1970, from my personal collection

Scanlan’s Monthly 3, May 1970, from my personal collection

Scanlan’s Monthly 3, May 1970, from my personal collection

Table of Contents

TOC_Russian

Russianporn1

 coverRussian1

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Scanlan’s Monthly 4, June 1970, from my personal collection
Scanlan’s Monthly 4, June 1970, from my personal collection

Scanlan’s Monthly 5, July 1970, from my personal collection
Scanlan’s Monthly 5, July 1970, from my personal collection

Scanlan’s Monthly 6, August 1970, from my personal collection
Scanlan’s Monthly 6, August 1970, from my personal collection

Scanlan’s Monthly 7, September 1970, from my personal collection
Scanlan’s Monthly 7, September 1970, from my personal collection
Scanlan’s Monthly 8. This was the last and mostly despicable issue of Scanlan’s in which I had no hand in creating although I was there at the time. The editors explained the date thusly: “This issue, Volume 1, No. 8, is now January 1971, and will appear on the newsstands in early December. Our last issue, Volume 1, No. 7, was dated September and was on newsstands during September. All subscribers will receive twelve full issues during the term of their subscription.” Subscribers ate their hearts out. The magazine folded and I was out of work. From my personal collection.
Scanlan’s Monthly 8. This was the last and mostly despicable issue of Scanlan’s in which I had no hand in creating although I was there at the time. The editors explained the date thusly: “This issue, Volume 1, No. 8, is now January 1971, and will appear on the newsstands in early December. Our last issue, Volume 1, No. 7, was dated September and was on newsstands during September. All subscribers will receive twelve full issues during the term of their subscription.” Subscribers ate their hearts out. The magazine folded and I was out of work. From my personal collection.

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Copyright 2014 by Joel Solkoff. All rights reserved. As for the copyright status of bankrupt Scanlan's Monthly itself, the author welcomes comments from well-credentialed copyright attorneys. 
Categories
Architects for Change

New York City Mayor Bill de Blasio’s inspiring inaugural address

 

Inaugural Address of Mayor Bill de Blasio:

“Progress for New York”

January 1, 2014

Mayor Bill de Blazio delivers his inaugural address
Mayor Bill de Blasio delivers his inaugural address

Editorial notes:

1. Finally, out of the politics of despair and retrenchment, a new leader has emerged from the Democratic party unafraid to express the values in which I believe. In this, Bill de Blasio’s inaugural address, he states:

Fiorello La Guardia — the man I consider to be the greatest Mayor this city has ever known — put it best. He said: I, too, admire the ‘rugged individual,’ but no ‘rugged individual’ can survive in the midst of collective starvation.”

" La Guardia revitalized New York City and restored public faith in City Hall. He unified the transit system, directed the building of low-cost public housing, public playgrounds, and parks, constructed airports, [and] reorganized the police force..." --Wikipedia
” La Guardia revitalized New York City and restored public faith in City Hall. He unified the transit system, directed the building of low-cost public housing, public playgrounds, and parks, constructed airports, [and] reorganized the police force…” –Wikipedia
2. What follows these editorial notes are excerpts from the speech I find especially relevant as well as the full text of de Blasio’s prepared remarks.
3. I am especially grateful to de Blasio for signaling out for distinction Harry Belafonte who de Blasio said, “we are honored to have with us here today.”Harry Belafonte was an early supporter of Dr. Martin Luther King, Jr. during the years when support mattered. In my 66 years, I believe that Dr. King was the greatest leader in my lifetime. King’s non-violent approach toward racial inequality prevented a bloody civil war. See:  https://joelsolkoff.com/dr-martin-luther-king-i-have-a-dream-speech-on-august-28-1963/. After King’s assassination, Harry Belafonte supported King’s family and worked tirelessly to keep Dr. King’s dream alive.

Harry Belafonte, actor, singer, civil rights activist
Harry Belafonte, actor, singer, civil rights activist

4. No matter where I live, I will always think of myself as a New Yorker. I was born in the City. My mother taught Hebrew in the City and received her doctorate in Hebrew Letters from the Jewish Theological Seminary. My grandmother Celia Pell’s apartment in Brooklyn was my home throughout my youth. Celia was an apparel worker, for decades sewing bras and girdles by day–doing what she described as “uplifting work.” She spent her nights playing Beethoven and Mozart on her piano for hours on end. My sister Sarah Schmerler, a distinguished art critic lives in the City as well as her author husband Robert Simonson and my nephew Asher, who will be bar mitzvahed in September.

5. I am a graduate of Columbia College and will be celebrating my 45th Reunion–a reunion filled with memories of the demonstrations of 1968 which all too slowly led to the end of the evil War in Vietnam.

6. Last year, I was diagnosed with kidney cancer where my physician here in State College, PA sent me to New York’s Memorial Sloan Kettering Cancer Center. The brilliant surgeon Dr. Paul Russo successfully removed my cancerous tumor and saved my right kidney. The day before my first appointment with Dr. Russo, at the suggestion of my friend Kathy Forer, I visited The Renzo Piano Morgan Museum and Library–providing dramatic comfort to the cancer experience.  The comfort continued during surgery and recuperation as I wrote and made videos about the Morgan and the brilliant architecture of Renzo Piano published by my editor Adrian Welch at http://www.e-architect.co.uk/editors/joel-solkoff.

7. I hope that Mayor de Blasio’s efforts to shatter the barriers between the wealthy and poor will result in government and private foundation grants to remove the expensive admission fees to the superb Morgan collection as well as the Frick, the Whitney, and other museums in the City. Mayor de Blasio’s efforts to make hospital emergency rooms accessible to the poor should lead in turn to an understanding that access to art should come without an admission fee because art’s therapeutic value has far too long been neglected.

–Joel Solkoff

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Excerpts from Mayor de Blasio’s Inaugural Address

–We see what binds all New Yorkers together: an understanding that big dreams are not a luxury reserved for a privileged few, but the animating force behind every community, in every borough.

–The spark that ignites our unwavering resolve to do everything possible to ensure that every girl and boy, no matter what language they speak, what subway line they ride, what neighborhood they call home — that every child has the chance to succeed.

–We are called to put an end to economic and social inequalities that threaten to unravel the city we love. And so today, we commit to a new progressive direction in New York.

–Nearly a century ago, it was Al Smith who waged war on unsafe working conditions and child labor.

[Note: It was Al Smith who said, “The only cure for the ills of democracy is more democracy.”]

–It was Franklin Roosevelt and Frances Perkins who led the charge for the basic bargain of unemployment insurance and the minimum wage.

[Note: Francis Perkins said, “What was the New Deal anyhow? Was it a political plot? Was it just a name for a period in history? Was it a revolution? To all of these questions I answer ‘No.’ It was something quite different… It was, I think, basically an attitude. An attitude that found voice in expressions like ‘the people are what matter to government,’ and ‘a government should aim to give all the people under its jurisdiction the best possible life.'”]

–It was Fiorello La Guardia who enacted the New Deal on the city level, battled the excesses of Wall Street, and championed a progressive income tax.

–When I said we would take dead aim at the Tale of Two Cities, I meant it. And we will do it. I will honor the faith and trust you have placed in me. And we will give life to the hope of so many in our city. We will succeed as One City. We know this won’t be easy; It will require all that we can muster. And it won’t be accomplished only by me; It will be accomplished by all of us — those of us here today, and millions of everyday New Yorkers in every corner of our city.

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Full remarks as prepared: Mayor de Blasio’s Inaugural Address

Thank you, President Clinton, for your kind words. It was an honor to serve in your administration, and we’re all honored by your presence. I have to note that, over 20 years ago, when a conservative philosophy seemed dominant, you broke through – and told us to still believe in a place called Hope.

Thank you, Secretary Clinton. I was inspired by the time I spent on your first campaign. Your groundbreaking commitment to nurturing our children and families manifested itself in a phrase that is now a part of our American culture – and something we believe in deeply in this city. It Takes A Village.

Thank you, Reverend Fred Lucas Jr., Rabbi Joseph Potasnik, Monsignor Robert Romano, and Imam Askia Muhammad for your words of prayer.

Thank you, Governor Cuomo. Working with you at HUD, I saw how big ideas can overcome big obstacles. And it will be my honor to serve shoulder-to-shoulder with you again.

Thank you, Mayor Bloomberg. To say the least, you led our city through some extremely difficult times. And for that, we are all grateful. Your passion on issues such as environmental protection and public health has built a noble legacy. We pledge today to continue the great progress you made in these critically important areas.

Thank you, Mayor Dinkins, for starting us on the road to a safer city, and for always uplifting our youth – and I must say personally, for giving me my start in New York City government. You also had the wisdom to hire a strong and beautiful young woman who walked up to me one day in City Hall and changed my life forever.

Chirlane, you are my soulmate — and my best friend. My partner in all I do. My love for you grows with each passing year. Chiara and Dante, I cannot put into words the joy and the pride that you bring your mother and me. You are the best thing that’s ever happened to us, and we love you very much.

And finally, thank you to my brothers Steve and Don, and all my family assembled today — from all around this country, and from Italy. You have always guided and sustained me.

Thank you, my fellow New Yorkers ‑- my brothers and sisters — for joining Chirlane, Chiara, Dante, and me on this chilly winter day.

De parte de Chirlane, Chiara, Dante y yo, les extiendo las gracias a ustedes, mis hermanas y hermanos niuyorquinos, por acompañarnos en este dia tan especial.

Like it is for so many of you, my family is my rock. Their wisdom, their compassion, and their sense of humor make each day a gift to cherish.

But, what makes today so special isn’t just my family, but our larger New York family. We see what binds all New Yorkers together: an understanding that big dreams are not a luxury reserved for a privileged few, but the animating force behind every community, in every borough.

The spark that ignites our unwavering resolve to do everything possible to ensure that every girl and boy, no matter what language they speak, what subway line they ride, what neighborhood they call home — that every child has the chance to succeed.

We recognize a city government’s first duties: to keep our neighborhoods safe; to keep our streets clean; to ensure that those who live here – and those who visit – can get where they need to go in all five boroughs. But we know that our mission reaches deeper. We are called to put an end to economic and social inequalities that threaten to unravel the city we love. And so today, we commit to a new progressive direction in New York. And that same progressive impulse has written our city’s history. It’s in our DNA.

Nearly a century ago, it was Al Smith who waged war on unsafe working conditions and child labor. It was Franklin Roosevelt and Frances Perkins who led the charge for the basic bargain of unemployment insurance and the minimum wage. It was Fiorello La Guardia who enacted the New Deal on the city level, battled the excesses of Wall Street, and championed a progressive income tax.

From Jacob Riis to Eleanor Roosevelt to Harry Belafonte — who we are honored to have with us here today — it was New Yorkers who challenged the status quo, who blazed a trail of progressive reform and political action, who took on the elite, who stood up to say that social and economic justice will start here and will start now.

It’s that tradition that inspires the work we now begin. A movement that sees the inequality crisis we face today, and resolves that it will not define our future. Now I know there are those who think that what I said during the campaign was just rhetoric, just “political talk” in the interest of getting elected. There are some who think now, as we turn to governing – well, things will continue pretty much like they always have.

So let me be clear. When I said we would take dead aim at the Tale of Two Cities, I meant it. And we will do it. I will honor the faith and trust you have placed in me. And we will give life to the hope of so many in our city. We will succeed as One City. We know this won’t be easy; It will require all that we can muster. And it won’t be accomplished only by me; It will be accomplished by all of us — those of us here today, and millions of everyday New Yorkers in every corner of our city.

You must continue to make your voices heard. You must be at the center of this debate. And our work begins now. We will expand the Paid Sick Leave law — because no one should be forced to lose a day’s pay, or even a week’s pay, simply because illness strikes. And by this time next year, fully 300,000 additional New Yorkers will be protected by that law. We won’t wait.

We’ll do it now. We will require big developers to build more affordable housing. We’ll fight to stem the tide of hospital closures. And we’ll expand community health centers into neighborhoods in need, so that New Yorkers see our city not as the exclusive domain of the One Percent, but a place where everyday people can afford to live, work, and raise a family. We won’t wait. We’ll do it now.

We will reform a broken stop-and-frisk policy, both to protect the dignity and rights of young men of color, and to give our brave police officers the partnership they need to continue their success in driving down crime. We won’t wait. We’ll do it now.

We will ask the very wealthy to pay a little more in taxes so that we can offer full-day universal pre-K and after-school programs for every middle school student. And when we say “a little more,” we can rightly emphasize the “little.”

Those earning between $500,000 and one million dollars a year, for instance, would see their taxes increase by an average of $973 a year. That’s less than three bucks a day – about the cost of a small soy latte at your local Starbucks.

Think about it. A 5-year tax on the wealthiest among us – with every dollar dedicated to pre-K and after-school. Asking those at the top to help our kids get on the right path and stay there. That’s our mission. And on that, we will not wait. We will do it now.

Of course, I know that our progressive vision isn’t universally shared. Some on the far right continue to preach the virtue of trickle-down economics. They believe that the way to move forward is to give more to the most fortunate, and that somehow the benefits will work their way down to everyone else. They sell their approach as the path of “rugged individualism.”

But Fiorello La Guardia — the man I consider to be the greatest Mayor this city has ever known — put it best. He said: “I, too, admire the ‘rugged individual,’ but no ‘rugged individual’ can survive in the midst of collective starvation.”

So please remember: we do not ask more of the wealthy to punish success. We do it to create more success stories. And we do it to honor a basic truth: that a strong economy is dependent on a thriving school system. We do it to give every kid a chance to get their education off on the right foot, from the earliest age, which study after study has shown leads to greater economic success, healthier lives, and a better chance of breaking the cycle of poverty.

We do it to give peace of mind to working parents, who suffer the anxiety of not knowing whether their child is safe and supervised during those critical hours after the school day ends, but before the workday is done. And we do it because we know that we must invest in our city, in the future inventors and CEOs and teachers and scientists, so that our generation – like every generation before us – can leave this city even stronger than we found it.

Our city is no stranger to big struggles — and no stranger to overcoming them.

New York has faced fiscal collapse, a crime epidemic, terrorist attacks, and natural disasters. But now, in our time, we face a different crisis – an inequality crisis. It’s not often the stuff of banner headlines in our daily newspapers. It’s a quiet crisis, but one no less pernicious than those that have come before.

Its urgency is read on the faces of our neighbors and their children, as families struggle to make it against increasingly long odds. To tackle a challenge this daunting, we need a dramatic new approach — rebuilding our communities from the bottom-up, from the neighborhoods up. And just like before, the world will watch as we succeed. All along the way, we will remember what makes New York, New York.

A city that fights injustice and inequality — not just because it honors our values, but because it strengthens our people. A city of five boroughs — all created equal. Black, white, Latino, Asian, gay, straight, old, young, rich, middle class, and poor. A city that remembers our responsibility to each other — our common cause — is to leave no New Yorker behind.

That’s the city that you and I believe in. It’s the city to which my grandparents were welcomed from the hills of Southern Italy, the city in which I was born, where I met the love of my life, where Chiara and Dante were raised.

It’s a place that celebrates a very simple notion: that no matter what your story is – this is your city. Our strength is derived from you. Working together, we will make this One City. And that mission — our march toward a fairer, more just, more progressive place, our march to keep the promise of New York alive for the next generation. It begins today.

Thank you, and God bless the people of New York City!

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The answer to A.J. Liebling’s remark: “Freedom of the press is guaranteed only to those who own one.”

Some books are to be tasted: WorkPress overview by Jessica and Matt Beck, March 26, 2012

By Joel Solkoff (State College, PA United States) http://www.amazon.com/review/R334DOKHWPN31W

One of my father’s favorite quotations was “Some books are to be tasted, others to be swallowed, and some few to be chewed and digested: that is, some books are to be read only in parts, others to be read, but not curiously, and some few to be read wholly, and with diligence and attention.”

The now famous quote from Sir Francis Bacon (1561-1626), so famous keyboard “Some books are…” at the Google prompt to find the quote as the first hit. Bacon’s 17th century prescience is: Multi-tasking will be a requirement to read some books in the future.

You cannot read Jessica Neuman Beck and Matt Beck’s WordPress Second Edition without at least one browser tab open. The problem with any introductory book, there are pages of WordPress usual manuals on Amazon’s website (many introductory), is how basic it should be without losing readers who are already familiar with WordPress but do not know how to, for example, FTP an hour-long audio tape to the web site, which the Becks assume I know how to do.

WordPress is the answer to 20th Century New Yorker critic A.J. Liebling’s remark: “Freedom of the press is guaranteed only to those who own one.” Now, thanks to Word Press, I am blogging on the problems of housing disabled and elderly low-income individuals.To own one’s press one must have knowledge of available tools. Fortunately, Kathy Forer, a New York-area-based computer professional (with excellent design experience), said, “Joel, you need WordPress.”

I had never heard of it. Last month, to understand my site better, I had the good fortune to have this book recommended by Penn State’s Engineering Library, headed by the ever-helpful Thomas Conkling. Not everyone has excellent resources available. WordPress Second Edition is certainly a good start.